Silhouette of a person holding a glowing compass over their heart (Visual metaphor for values acting as an inner compass)

Most people never take the time to ask themselves what truly matters — and yet, their emotions are always trying to answer that question.


This quiz isn’t about labeling yourself. It’s about listening to yourself.


Take 5–10 quiet minutes. Grab a notebook and start writing.


Step 1: Think About When You Felt Most Fulfilled
 
Identify 5 moments when you felt deeply fulfilled, proud, at peace, or fully yourself. These can be big events — or small, quiet memories. Of each one ask:

  • What were you doing?
  • Who were you with?
  • Why did it matter so much?



Step 2: Identify What Makes You Angry or Upset

Values aren’t just revealed by joy—they’re also revealed by frustration.

Identify 5 moments when you were feeling angry, disappointed, or deeply upset, ask the same three questions above:

  • What were you doing?
  • Who were you with?
  • Why did it matter so much?


Step 3: Discover Your Values


Now look back at what you wrote. What needs, values, or inner principles were being honored in your moments of fulfillment?
And which were being violated in your moments of upset? 


Use the following value lists as inspiration:

Terminal values (what matters most to you)

Inner peace Meaning Belonging Adventure Recognition
Love Growth Success Security Spirituality
Freedom Happiness Contribution Creativity Wisdom


Instrumental values (How you move through life)

Honesty
Discipline
Perseverance
Assertiveness
Responsibility
Courage
Curiosity
Flexibility
Gratitude
Open-mindedness
Kindness
Patience
Empathy
Forgiveness
Optimism

Step 4: Narrow It Down to Your Top 5

From your list, highlight the 5 values that feel non-negotiable.

Ask yourself:

  • Would I still choose this value if no one praised me for it?
  • Have I made sacrifices for this value in the past?

Step 5: Define What They Look Like in Action

Don’t just name a value like “integrity”—write what it means to you:

  • “For me, integrity means doing the right thing even when it’s inconvenient.”
  • “For me, creativity means making space every week to build something new.”


Step 6: Final Reflection


What's one thing this reflection revealed about your current life, relationships, or direction?


It's ok if the answers feel uncomfortable, you don't have to act on them right away. Knowledge is the first step towards building a life that's truly yours.


If this exercise opened something up for you, you’re not alone. The Permanently Happy course was designed to help you go even deeper — with tools to realign your life around what truly matters.


Start Your Journey >

What Are Core Values—and Why They Matter

Core values are the principles that define who you are and what matters most. They serve as your inner compass, guiding your choices, relationships, career, and behavior—whether you realize it or not.

When your values are unclear:

  • You feel torn between decisions
  • You live by others’ expectations
  • You experience internal conflict


When your values are clear:

  • Your decisions feel more aligned
  • Your life gains meaning and direction
  • You feel more confident in your path


Clarity around your values makes even the hardest decisions feel obvious.” — Sandro Formica

Why Most People Don’t Know Their Values

We’re rarely taught how to identify our values—at home, in school, or even in most workplaces.

Instead, we absorb beliefs from:

  • Parents
  • Religion
  • Culture
  • Media
  • Authority figures


Over time, these influences form what psychologists call introjected values—beliefs you adopt without fully questioning if they’re truly yours.


That’s why someone may say they value “stability,” but constantly choose risk. Or claim to value “freedom,” while living in rigid structures.

The Psychology Behind Values

According to Milton Rokeach’s Value Survey, values fall into two categories:

  • Terminal values: The “end goals” of life (e.g., freedom, happiness, inner peace)

  • Instrumental values: The behaviors we use to reach those goals (e.g., honesty, courage, responsibility)


Understanding this distinction helps you explore both what you want and how you get there.

Live What You Truly Believe

Knowing your values isn’t a one-time activity—it’s a practice.

The more you reconnect with them, the more you begin to live by design—not by default.

When you live your values, your life becomes a mirror of who you really are.” — Sandro Formica

So ask yourself:

  • What matters most to me—when no one’s looking?
  • And what would it look like to live from that place today?

That’s where clarity begins. And that’s how alignment starts.


Sandro Formica, PhD

Founder of Permanently Happy (questions at [email protected])

Keynote Speaker | Transforming Leaders & Organizations Through Positive Leadership & Personal Branding | Director, Chief Happiness Officer Certificate Program

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