Side profile of a person speaking, with colorful energy waves flowing from their mouth

Why Words Are More Than Just Sounds

We often think of words as tools for communication. But they’re much more than that.

Words are:

  • Meaning-makers
  • Energy carriers
  • Psychological reinforcers
  • Biological influencers


What you say out loud—and especially what you say to yourself—shapes your inner world and your body’s chemistry.

Words are powerful. They can heal, hurt, inspire, or destroy. We live in the world our words create.” – Sandro Formica

The Subtle Violence of Everyday Language

If you constantly say things like:

  • “I can’t...”
  • “It’s too hard...”
  • “That’s just who I am...”


You’re doing violence—not to others, but to yourself.

Verbal abuse isn't always loud.


It’s often internal, subtle, and disguised as “realism” or “humility.”

In neuro-linguistic programming (NLP), this is known as language conditioning: when certain words keep reinforcing the limits you’ve internalized.

The Science Behind Language and the Body

Research shows that language doesn’t just express emotion—it triggers it.

When you say “I’m anxious,” your brain releases stress hormones (like cortisol).

When you say “I’m excited” in a similar state, your body releases dopamine and adrenaline in a more productive way—even if the physical sensations are nearly identical.


Dr. Andrew Newberg (author of Words Can Change Your Brain) found that positive words strengthen brain areas associated with logic, empathy, and emotional regulation.

Negative words, even flashed briefly, activate fear centers like the amygdala.

Three Questions to Upgrade the Way You Speak

Here are three questions to ask before you speak—especially to yourself:

1. Is it true?

Not just factually, but emotionally.
 Are you saying “I’m bad at this” when the truth is “I’m still learning”?

2. Is it useful?

Does saying this help move you toward growth, peace, or clarity?

3. Is it empowering?

Does this reinforce your identity as capable, curious, or compassionate?

Language tip: Replace “I have to” with “I choose to.”

Example: “I have to work late” → “I choose to stay late because I value my project.”

Final Thoughts: Speak as If It Matters—Because It Does

Words don’t just reflect your thoughts—they reinforce and create them.

They tell your body how to feel.

They shape how others respond to you.

They build the walls you live behind—or the bridges you grow across.

So the next time you’re tempted to say something passive, limited, or reactive—pause.

And choose words that build, uplift, and empower.


Sandro Formica, PhD

Founder of Permanently Happy (questions at [email protected])

Keynote Speaker | Transforming Leaders & Organizations Through Positive Leadership & Personal Branding | Director, Chief Happiness Officer Certificate Program

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